P.E. Mead & Sons Website Design & Build

A Modern Website for a Historic Local Farm Shop

P.E. Mead & Sons is a long-established, family-run farm shop based in the beautiful Chiltern Hills. Known for its home-grown produce, artisan food hall, and Farmhouse Kitchen café, the business needed a website that reflected its heritage while delivering an improved digital experience for customers.

349 Design was tasked with designing and developing a new website that was warm, welcoming, user-friendly and commercial—supporting both in-store visitors and online orders.

Project Goals

Modernise the existing website with a cleaner, more premium brand feel
Simplify the navigation and improve the customer journey
Create dedicated pages for the Farm Shop, the Farmhouse Kitchen, and seasonal events
Support ecommerce functionality with clear “Shop Online” sections
Enhance local SEO, visibility, and content structure
Ensure the website performs efficiently across all devices

Mobile website design for P.E. Mead & Sons displayed on a smartphone mockup created by 349 Design

Our Approach

1. Discovery & Planning

We began by reviewing the previous website structure, customer behaviour, and content gaps. From this we developed a streamlined sitemap and layout plan that made it easier for visitors to find what they needed—whether browsing fresh produce, booking a table, or checking the latest news.

2. Brand-Led UI Design

The design draws from Mead’s rural heritage, using warm tones, high-quality photography and generous spacing to reflect the premium but friendly personality of the brand. Typography, iconography, and colour accents were refined to create a clean and consistent identity throughout.

3. Website Development

Built in WordPress using a flexible and scalable structure, the site allows the Mead’s team to easily update products, menus, and seasonal content. The layout is fully responsive, optimised for speed, and structured with SEO best practices in mind.

4. Content & SEO Optimisation

Meta data, structured headings, descriptive URLs and internal linking were all improved to give the site strong foundations for local search—particularly for terms around the farm shop, café and regional produce.

Key Features Delivered

Clean, modern homepage with seasonal hero imagery
Dedicated sections for the Farm Shop, Farmhouse Kitchen, and Shop Online
Clear call-to-actions for bookings, collections and product browsing
Improved mega-menu for faster navigation
WordPress CMS built for ease of use
Mobile-first responsive design
Optimised site structure for local & organic search

The Result

The new P.E. Mead & Sons website is a huge step forward—both visually and functionally. It now better represents the quality and tradition of the brand, supports customer engagement, and provides a solid digital platform for ongoing growth.

This project is a great example of how thoughtful design, content strategy and technical development can transform how local businesses present themselves online.

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